Only a fool would open a fly shop dedicated to chasing the fish of 10,000 casts. Only legends could actually pull it off. Founded by Dan and Jenn Donovan, @muskyfool is a Wisconsin-born, family-owned fly shop that’s rewriting the playbook on how a fly shop operates and how the sport of fly fishing itself is pursued. Since their inception, they’ve evolved into a full-service fly shop for warmwater anglers; however, Musky are undeniably the center of gravity here. At Simms, we celebrate the anglers who show up when it’s hard, stay when it’s harder, and protect the waters that make it all possible. That’s what being a “Musky Fool” is all about, and that’s the road we’re on, too. We’re proud to walk it with shops like @muskyfool. Check out our story for more foolishness. #MuskyFool #ShopLocal #FishItWell 📸: @muskyfool #FlyShop #FlyFishing #Musky #FishOf10000Casts #Dialed #Fishing #Gear #FishingGear #FlyTying #SimmsFishing
simmsfishing.com
May 2, 2025Instagram
Vermont Chubs & the Boston Habbah! OUT NOW on YouTube! Episode 2 of #flyshoptour ~ Fly shops are more than places to grab gear—they’re where stories are shared, local knowledge is passed down, and lifelong connections are made. They’re the soul of fly fishing. In Episode 2, new host @nelson_oxley dives into that world, tracing the Northeast’s deep-rooted fly fishing culture. From floating Vermont’s rivers with @greenmountainadventures to chasing stripers in Boston Harbor with @captjoegugino and @alex_blouin, exploring Western Mass with @harrisonanglers, and stopping by the legendary @bearsdenflyco—it’s a journey through the people and places that keep this tradition alive. ~ WATCH the FULL EPISODE [LINK IN BIO]. ~ #flylords #flyshoptour #flyfishing #shopsmall #vermont #massachusetts #boston
simmsfishing.com
May 2, 2025Instagram
Slow and steady starts the race. #SlideIt #ProudGuide #FishItWell 🎥: @capt_treymikell #SimmsFishing #Tarpon #StripSet #FlyFishing #Tarpon #TarponFishing
simmsfishing.com
May 1, 2025Instagram
Men's ColdWeather Shirt | Simms Fishing Products $134.95
simmsfishing.com
Apr 30, 2025Meta Ads
Time moves forward, but some things—like a good fly shop and a better fish story—never change. For season 3 of @flylords Fly Shop Tour, the crew heads to where this sport started in the USA… For centuries, the Northeast has been casting flies and chasing fish—and the tradition is still alive in every shop they visited. Visit our story or link in bio to watch episode 1: Maine and Vermont! #ShopLocal #FlyShopTour #FishItWell 📸: @rexmess 🎥: @flylords @snapbackjr #FlyShop #FishingGear #Community #NewEnglandFishing #Fishing #FlyFishing #NorthEast #BrookTrout #StripedBass #SmallmouthBass
simmsfishing.com
Apr 29, 2025Instagram
Mothers Day Sale - Up to 60% Off Select Styles
simmsfishing.com
Apr 29, 2025Meta Ads
There’s no such thing as too many hobbies — just rarely enough time to do ‘em all. But every once in a while, you find a trip that checks all the boxes. Last fall, @travelfishfilm and @whitepine_outfitters packed out in hopes of steelhead grabs when the shadows were long, and chukar flushes when the hills got warm. You can’t plan days like that, but you can put yourself in the right place and hope it all lines up. This trip delivered for them. Visit our story or The Plug for their full film and a write-up on this crew’s cast and blast. 📸: @travelfishfilm w/ @whitepine_outfitters #CastAndBlast #Steelhead #Chukkar #Hunting #FlyFishing #FishItWell #SimmsFishing
simmsfishing.com
Apr 25, 2025Instagram
Built in Bozeman
simmsfishing.com
Apr 24, 2025Meta Ads
Some call it by-catch, we call it character building… #FishingWithKids #FishItWell #SimmsFishing 🎥: @cheech232323 @newportsportfishingcharters @robert.kerry.taylor #ByCatch #SnappingTurtle #Dinosaurs #Fishing #FishStories #Memories #Swamp #FlyFishing
simmsfishing.com
Apr 23, 2025Instagram
Introducing the Packable Rainwear: Vapor Elite Jacket + Bib
simmsfishing.com
Apr 23, 2025Meta Ads
Introducing the On-Deck Lake Collection - Gear Built for Performance
simmsfishing.com
Apr 22, 2025Meta Ads
“Just in case” doesn’t have to mean “hot and miserable.” Introducing the Vapor Elite Suit — Four-way stretch, fully packable, highly breathable, streamlined yet full-featured. Visit our story for more. #NewSuitJustDropped #VaporElite #FishItWell #SimmsFishing 📸: @bacha.photo @dylanschmitz #RainGear #FishingGear #StormReady #FoulWeather #Fishing #FlyFishing
simmsfishing.com
Apr 21, 2025Instagram
The best guides aren’t just anglers—they’re teachers, storytellers, water readers, and soul soothers… Rivers don’t hand out shortcuts, and @stoneflyoutfitters guide school doesn’t either. But if you’re serious about becoming a fly-fishing guide, there’s no better place to start. 4 spots left. Meals, gear, lodging—covered. You just bring the hunger. Visit our story or email flyshop@stoneflyoutfitters.com to learn more. #FishingGuide #FishItWell #SimmsFishing
simmsfishing.com
Apr 16, 2025Instagram
Spring can get messy… As the winter season fades, fly organization often does as well for steelheaders like @alexgonsiewski. Meticulously organized boxes quickly devolve into a chaotic mix of makeshift containers and last-minute stash spots. And with fish as elusive as steelhead, sometimes the mess left behind is the best evidence of hard-earned success. #Steelhead #FishItWell #SimmsFishing 📸: @alexgonsiewski #Steelhead #SpeyFishing #Fishing #FlyFishing #WinterSteelhead #SpringIsHere #PNW #Gear
simmsfishing.com
Apr 15, 2025Instagram
Simms Fishing Essential Gear Ad
simmsfishing.com
Apr 15, 2025Meta Ads
New Vapor Elite Rainwear Promotion
simmsfishing.com
Apr 11, 2025Meta Ads
Coldweather Lined Men's Fishing Shirt | Simms Fishing $134.95
simmsfishing.com
Apr 9, 2025Meta Ads
Simms Headwaters Packs
simmsfishing.com
Apr 8, 2025Meta Ads
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